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The following 3D renders were created for the Award-winning Tribal DDB Sydney team putting together the Australian VW Golf R32 website. Using a supplied 3D model the brief was to incorporate the virtual R32 into several scenes photographed around Sydney. These shots were then incorporated into a slick Flash microsite exploring all the features of the R32.
Shown below is a before and after shot showing the initial model to the final image (which incorporated the rendered 3D model, with reflections, lighting and shadows to match the scene).
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 11th Annual Webby Awards Official Honoree Selections
As a result of the superior quantity and quality of sites entered, the 11th Annual Webby Awards recognized sites and teams that demonstrated a standard of excellence.
Of the more than 8,000 entries submitted to the 11th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. This honor signifies an outstanding caliber of work. Congratulations to all of our Official Honoree selections! http://www.webbyawards.com/ - Volkswagen R32 website award winner
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Simplified preview illustrating the steps used to incorporate the VW Golf R32 into Photo scenes
Textures applied, ready for compositing.
VW Golf R32 on the highway. All the shots have varying lighting to match - Day, Night etc.
A tricky shot as the ground is also reflective, requiring some tricks to mask the reflected light from the street lights and replacing with the blurred reflection of the R32
VW R32 in an inner city environment - check out the subtle animations on the R32 microsite !
Another lighting setup, sitting in the sulphur glow of the street lighting
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DM
Multimedia Ltd
